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Why is My House Not Selling? 8 Potential Reasons…

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Why is My House Not Selling? 8 Potential Reasons…
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Waiting to sell your house can be frustrating.

This is especially true if no one is viewing it!

The blog below outlines some of the common issues and provides practical solutions.

How long do most houses stay on the market?

In the UK, houses typically stay on the market between 30 to 60 days on average.

However, this figure varies widely according to several important factors. In some particularly popular markets, sought-after properties can sell within a week.

And in slower markets, some properties can remain listed for several months or even years.

Reasons for houses not selling

1. The asking price is wrong

Potential buyers are unlikely to consider viewing your property unless it is reasonably priced.

When pricing your property, your estate agent should consider:

and more.

If you’re uncertain about the accuracy of your asking price, seek advice from an impartial property expert who can provide an unbiased opinion.

Additionally, you can research the selling prices of similar properties in your area.

2. Lack of curb appeal

You should carefully consider your house’s curb appeal when listing it on the market.

This means the property’s appearance from the outside, i.e., how it looks online listings, your brochure, and – of course – when people walk by.

And if you choose the right estate agent, they should be able to guide you on this.

Ways to improve your curb appeal

  • Mowing your lawn
  • Trimming your hedges
  • Getting rid of unattractive weeds
  • Make sure your driveway looks good
  • Fixing broken windows or doors
  • Putting up new fences if your current ones are falling down

Your property’s appearance from the curb should also be considered with a ‘For Sale’ sign at the front.

People can only book a viewing if they know you are selling. So, putting a sign out front can grab passers-by’s attention, increasing your likelihood of viewings.

3. You aren’t using the right estate agent

Your estate agent is arguably one of the biggest influences on the number of viewings you have.

After all, it is their job to market the property and get people through the door.

They will use their brochure, online listings, a ‘For-Sale’ sign at the front, and their network of potential buyers in the area.

Your house may be fine other than your estate agent’s determination to find potential suitors.

Some estate agents may be inefficient. Others may simply be dishonest.

You should regularly follow up with your estate agent to guarantee that you stay top-of-mind.

Some sellers choose an estate agent that does not charge a drop-out fee. This gives the seller the leverage to threaten to walk away (and use a rival estate agent instead) if they want to.

Other dangers are also involved with using the wrong estate agent, such as:

  • A higher likelihood of a chain breaking down
  • Miscommunication cropping up throughout the selling process
  • The deal taking longer to go through.

4. Poor photography

Photography is a significant part of your marketing efforts; your estate agency must get this spot-on.

Although it is not always possible, your photos will ideally be taken when the sun is out and when you (the owner) have considered more minor details, such as removing clutter, cutting the grass, etc.

If your estate agency still needs to give you a choice of photographs for brochures and online listings, ask them to provide you with the full range of options.

If the current pictures do not yield results, try new ones.

Unresolved legal issues may be scaring people away.

For example, potential buyers may have second thoughts if the property is tenanted, has squatters, has an outstanding serious neighbourly dispute, or has unclear borders.

Sometimes, your estate agent may be obligated to describe these challenges in an online property listing (i.e. Rightmove or Zoopla) and the printed brochure.

This might prevent people from calling up to arrange a viewing in the first place.

It may be worth considering how this information is being presented/described to potential buyers and finding ways to resolve the legal problems permanently. Hence, they are no longer a factor.

If you have not adjusted your asking price to reflect the legal issues, you may need to consider this, too.

6. Nearby developments that are turning people away

In almost all situations, potential buyers want clarity about the property they are buying – and if local factors are still ‘up in the air’, this may stop them from viewing the house.

For example, if a train track is being constructed alongside your garden, this could turn people away.

There may also be unresolved questions in your neighbourhood, such as whether:

  • A main road will be built nearby
  • New lighting installation will shine through one of your windows
  • Parking restrictions will be changed

or countless other examples.

Any uncertainty surrounding local developments or laws could give potential buyers cold feet.

The sooner you can get clarity on these issues, the better – or else, you may have to bring down your asking price to compensate.

7. Market conditions aren’t favourable

Market conditions are not just a cliché – they are a significant factor in property market activity.

For instance, during a period of high interest rates, expensive mortgages can deter people from upsizing, which can pose challenges for those selling larger houses.

Similarly, economic downturns can lead to decreased buyer confidence and a slowdown in the property market.

Local conditions matter, too. A buyer’s market can appear for a number of reasons. A slow market more generally also presents unique challenges.

If you want sell your house as quickly as possible, you may need to reduce your price in line with – or even under – market conditions.

Before deciding, you should speak to your estate agent or a property expert.

8. Your lease is too short

Most people require a mortgage to purchase a house, especially when the gap between property prices and the average salary is enormous. In this instance, the length of your lease (on a flat) is significant.

When your lease falls below 80 years, lenders are unlikely to offer a mortgage on it. This means that unless someone is a cash house buyer, they may be unable to purchase it.

Your estate agent will usually feel obliged to clarify this information on property listings so that viewers’ (and your) time isn’t wasted through pointless visits.

You may want to extend your lease to a length that a bank will offer a mortgage on before you list it on the open market. Otherwise, you will severely limit the number of people buying it.

Alternative options to selling on the market

There are alternatives to selling your house on the market. We Buy Any Home provide the fastest of these solutions…

We are cash house buyers that directly and quickly buy your house if you having difficulty selling it – whether this is due to a lack of viewings or if your house sale is likely to fall through.

Selling your house to us means bypassing the traditional market’s uncertainties.

Whether it’s due to condition issues, location disadvantages, or simply not attracting enough potential buyers, we understand the frustration and are here to help.

Free cash offer within minutes, any condition, any location.

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