Privacy policy.

1.1 Information you provide

We may collect:

• Name and contact details
• Property information
• Communication history
• Any information you choose to provide

1.2 Website, device and cookie data

We may collect:

• IP address
• Browser and device information
• Pages visited and interaction data
• Cookie identifiers

We use essential cookies that are required for the website to function and to deliver the services you request. These cookies help us:

• route enquiries to the correct service or team;
• remember choices you make during your visit;
• ensure the website operates securely and correctly.

These cookies do not require consent and cannot be disabled.

Non-essential cookies are only used with your consent. Full details are available in our Cookie Policy.

1.3 Information from partners and lead sources

We may receive your details from trusted third-party portals or referral partners where you have submitted an enquiry. These organisations act as independent controllers.

We process this data based on our legitimate interests in responding to your enquiry and will provide you with this privacy information at the earliest opportunity.

1.4 Call information

We record certain calls for training, quality monitoring, fraud prevention and compliance. You will be notified before recording begins.

Our legal basis is legitimate interests and, where applicable, legal obligation.

Call recordings are normally kept for 24 months, unless required longer for a complaint, dispute or regulatory reason.

We may use automated tools, including artificial intelligence (AI), to support the analysis of call recordings, such as transcription, summarisation, keyword detection or quality monitoring. These tools support our staff and do not make decisions without human involvement.

1.5 AML and fraud-prevention data

For anti-money laundering and fraud-prevention purposes, we may process identity documents, verification data and information relating to sanctions, politically exposed person (PEP) status or suspected offences. This processing is carried out to meet our legal obligations under UK law.

We use your data to:

• Respond to enquiries
• Provide our services and manage cases
• Communicate with you
• Conduct AML and fraud-prevention checks
• Improve our website and services
• Meet legal and regulatory obligations

Marketing

We send marketing communications only:

• with your explicit consent; or
• under the soft opt-in where you are in negotiations to buy our services and were given a clear opportunity to opt out.

You can opt out at any time.

We rely on:

• Legitimate interests – service delivery, enquiry handling, fraud prevention
• Consent – marketing communications and non-essential cookies
• Legal obligation – AML, record-keeping and regulatory compliance

We may share data with:

• Service providers acting on our behalf
• Professional advisers
• Referral partners
• Regulators and law enforcement
• AML and fraud-prevention providers

We never sell your personal data.

Some service providers may process data outside the UK. Where this occurs, we use appropriate safeguards such as UK-approved contractual clauses to ensure equivalent protection.

Typical retention periods:

• Enquiries: up to 2 years
• AML and ID records: 5 years
• Contracts and transactions: 6 years
• Call recordings: 24 months

Data is securely deleted or anonymised after these periods.

Automated and AI-based tools may assist our processes, but no decisions with legal or significant effects are made without human review.

You have rights under UK GDPR including access, correction, deletion, objection, restriction, withdrawal of consent and data portability.

To exercise your rights:
Email: legal@webuyanyhome.com
Post: Legal Department, First Floor, 50 St Mary Axe, London, EC3A 8FR

Right to complain

If you are unhappy with how we use your personal data, you can contact the Information Commissioner’s Office (ICO):
www.ico.org.uk
0303 123 1113

We use appropriate technical and organisational measures to protect personal data.

We may update this Privacy Policy from time to time. The latest version will always be available on our website.

Please contact us if you have any questions about our Privacy Policy or the information we hold about you:

• by email: legal@webuyanyhome.com
• or write to us at:

FAO: Legal Department
First Floor,
50 St Mary Axe
London,
EC3A 8FR

WeBuyAnyHome is registered with the Information Commissioner’s Office (ICO) in compliance with the UK General Data Protection Regulation (GDPR).

We take our data protection responsibilities seriously and ensure that all personal information is processed securely and lawfully.

For more details, please visit the Information Commissioner’s Office at www.ico.org.uk.

ICO Registration number: ZA483973