Cookie Policy.

Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work, improve efficiency, remember user preferences, and provide information to website owners about how the site is used.

Cookies may be set by us (first-party cookies) or by third parties whose services are used on our website (third-party cookies).

We use cookies for the following purposes:

• To ensure the website operates correctly and securely
• To remember your cookie consent preferences
• To understand how visitors use our website in order to improve performance, usability, and content
• To deliver relevant content and marketing, where you have given your consent

Non-essential cookies are not used unless you have provided valid consent in accordance with PECR.

These cookies are essential for the operation and security of the website, including storing your cookie consent preferences. They are required for core functionality and do not require your consent under PECR.

These cookies are strictly necessary for the operation of the website and are exempt from consent requirements under Regulation 6 of the Privacy and Electronic Communications Regulations (PECR).

Where personal data is processed via these cookies (for example, to store cookie consent preferences), this processing is necessary to comply with a legal obligation under UK GDPR Article 6(1)(c).

These cookies help us understand how visitors interact with our website, such as which pages are visited, how users navigate the site, and how the website performs. This information is used solely to improve the website and user experience.

We use Google Analytics 4 (GA4) for this purpose.

Google Analytics may collect information such as:

• Pages visited and interactions on the website
• Device, browser, and operating system information
• Approximate location information derived from IP addresses

Google Analytics processes IP addresses transiently to determine approximate location information before they are truncated. If you refuse analytics or marketing cookies, Google Analytics will not load and no analytics or marketing data will be collected.

Analytics cookies are only set where you have given your consent.

Lawful basis:
Consent (UK GDPR Article 6(1)(a))

These cookies enable enhanced functionality and personalisation, such as embedded media or remembering user preferences. They are not essential to the operation of the website and are only set where you have given your consent.

Lawful basis:
Consent (UK GDPR Article 6(1)(a))

These cookies are used to deliver relevant advertising and to measure the effectiveness of marketing campaigns. They may be set by us or by third-party advertising and measurement providers.

Marketing cookies are only set where you have given your consent.

Lawful basis:
Consent (UK GDPR Article 6(1)(a))

Analytics cookies are used to help us understand how our website is used, identify technical issues, and improve performance and usability.

The use of analytics is proportionate to these purposes. Analytics data is not used for automated decision-making or profiling that produces legal or similarly significant effects on individuals. Users are able to refuse analytics cookies and withdraw consent at any time via the Cookie Settings panel.

We use CookieYes, a consent management platform (CMP), to manage cookie preferences and to provide detailed, up-to-date information about the cookies used on this website.

Through the Cookie Settings panel, you can view information about individual cookies, including:

• Cookie name
• Purpose
• Provider
• Duration (expiry period)
• Cookie category

This information is available at all times via the Cookie Settings panel.

While we use CookieYes to display detailed cookie information dynamically, we remain responsible for ensuring that all cookie use on this website complies with PECR and UK GDPR.

Some cookies used on this website are set by third-party services, such as analytics providers, video platforms, or marketing partners. These third parties may process information collected via cookies in accordance with their own privacy policies.

Where third-party providers process data outside the UK, appropriate safeguards are applied in accordance with UK GDPR, such as standard contractual clauses or other recognised transfer mechanisms.

Where required, we carry out transfer risk assessments and apply supplementary measures in line with guidance issued by the Information Commissioner’s Office (ICO).

Further details about third-party cookies are available via the Cookie Settings panel.

When you first visit our website, you are presented with a cookie banner that allows you to accept or reject non-essential cookies.

You can change or withdraw your consent at any time by opening the Cookie Settings panel, which is available on our website at all times.

Withdrawing consent will not affect the lawfulness of any processing carried out before consent was withdrawn.

Rejecting non-essential cookies does not prevent you from accessing or using the website.

You can also manage cookies through your browser settings. Please note that disabling cookies via your browser may affect how the website functions.

Where cookies involve the processing of personal data, this processing is carried out in accordance with UK GDPR.

Full information about your rights, including your right to withdraw consent and your right to lodge a complaint with the Information Commissioner’s Office (ICO), is set out in our Privacy Policy: https://www.webuyanyhome.com/privacy/